Image courtesy of memobottle™
The memobottle™ combines minimalist, sustainable design with everyday functionality
The memobottle™; a flat, premium and reusable drink bottle designed to fit in a bag has captured the world’s attention through practical, convenient design while carrying a strong message of the importance of a sustainable future.
The memobottle™ was born on a coastal community just south of Melbourne, Australia; by creators Jesse Leeworthy and Jonathan Byrt. Noticing an alarming number of plastic water bottles polluting local waterways and parks, they started looking into the global impact of this problem. It turned out to be a lot worse than they anticipated!
Human convenience is often the catalyst for environmental harm. To influence a positive change, and to effectively break people’s habits around single-use drink bottles, they realised they needed to offer an alternative that was truly convenient, beautiful and sustainable in design. What would gain modern approval and pass the test of time? What design features are most prevalent in our most popular products and accessories such as tablets, phones, e-readers, laptops and computer bags? And finally….why are our water bottles round?
The founders became inspired to design a bottle that could effectively lure consumers away from single use bottles. ‘For years we have been focused on creative design that provides environmental remedy while improving social convenience’, said Byrt. Leeworthy, a Product Design Engineer, set out to work on a design that soon became the memobottle™. The memobottle™ comes in 2 sizes, A5 and A6, which resemble the international paper sizes by the same name.
The inspiration stemmed from two problems that the co-founders saw in society. Firstly, given their attachment to the outdoors and environment, the duo developed a passionate desire to reduce single use bottle consumption and its disastrous effect on the environment. Secondly, throughout their schooling, university, and professional work lives, they experienced constant frustrations with the inability to fit round water bottles in carry/laptop bags. “Somewhere along the line, society became fixated on designing cylindrical shaped bottles. Rather than making a product that conforms to the status, we decided to create something that is easy to transport but still holds the functional aspects of traditional bottles”, says Leeworthy.
The memobottle™ has struck a chord and is already sold in over 150 retail outlets globally and is shipped to well over 70 countries each month. In 2016 the memobottle™ took centre stage at the 88th Oscar Awards in Hollywood as a special inclusion in the gift bags given exclusively to the official nominees of the awards. “Using a global stage like the Oscars allowed us to have our message of sustainability resonate around the world. We have one planet; we are the first generation to feel the effects of manmade climate change and the maybe the last that can do something about it.” Comments Byrt. “We feel that by creating a beautiful and practical product we can help convince the world that sustainability and life convenience don’t need to be mutually exclusive.” Says Leeworthy.