The Packard Belt by JGCH Architects | ITSLIQUID

The Packard Belt by JGCH Architects

Architecture, Design | January 7, 2015 |

JGCHImage courtesy of Paul Hitz

The Packard Belt by JGCH Architects

The Packard Automotive Plant in Detroit, a once producer of luxury cars, was completed in 1911 and closed its doors in 1958, subsequently falling into ruin and becoming a symbol of the city’s downfall and financial crisis. The call for an International Competition titled Reanimate the Ruins, aiming to design, master plan and update the complex was immediately fascinating.

JGCHImage courtesy of Paul Hitz

The Packard Factory ruins are buildings in which cars were born. By thinking of this original situation, the history of the relationship between the car and the building became central to the project’s narrative. At 3000 feet long, the building does not relate to the surrounding city blocks and will always be viewed as a barrier. By dividing the larger volume into smaller buildings, we not only reduce the scale to a contextually sensitive one but also enable porosity across the buildings and the possibility of cross-programmatic interaction.

JGCHImage courtesy of Paul Hitz

Despite the car’s role in creating sprawl and destroying Detroit’s city center, it was impossible to treat it as an irrelevant part of the architecture in this specific case. The created serpentine belt that folds and meanders through the existing structures is seen as a way to stitch together all the resulted smaller scale buildings. It creates the grander gesture needed for a cohesive master plan.

JGCHImage courtesy of Paul Hitz

The form was inspired by the regenerative power of the serpentine belt found in car engines, which provides and unifies different components into a holistic functioning system. The cultural belt in the project unites the many disparate programmatic elements as well as it generates the high social and cultural voltage for a successful community.

more. www.jgch.org

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Camp Adventure Park by EFFEKT

Architecture | July 18, 2019

Camp Adventure Park creates a unique opportunity to take a walk above the treetops and experience the stunning nature of the preserved forest from another perspective. Read more


London Design Festival

Design | July 11, 2019

London Design Festival returns to the capital for its 17th year this September 2019 with an inspiring programme of events and installations across the city. This year also marks 11 years with the V&A as a collaborating partner and the official Festival hub. During the Festival, the world's leading museum of art, design and performance will once again play host to a series of specially-commissioned projects by internationally-renowned designers. Read more


OPENING: ANIMA MUNDI FESTIVAL 2019…

Events | July 10, 2019

The Festival will run from May to November 2019, in the same period of the 58th Venice Art Biennale, “May you live in interesting times“, curated by Ralph Rugoff and organized by La Biennale di Venezia, chaired by Paolo Baratta, hosted at the Giardini and at the Arsenale venues. Read more


MATTEOPALA

Design | July 9, 2019

India, Nepal, Turkey, Iran and Morocco are the cradles of mothers of Contemporary carpets line: factories that Matteo Pala choose and select personally in these lands and which combine fine materials such as silk and fine wool. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!