THE DUST COMPANY | ITSLIQUID

THE DUST COMPANY

Fashion | November 6, 2020 |

THE DUST COMPANY
Image courtesy of THE DUST COMPANY

THE DUST COMPANY
Handcrafted in Italy

“Of all the works of man I like best those which have been used… These are happy works. Absorbed into the service of the many. Frequently altered, they improve their shape, grow precious because so often appreciated. All this delights me.”

When we decided to create the DUST brand, we took on something that was more than a normal business. Our ten-year experience in working with leather, the craftsmanship that we put on our work, do not only contribute to making high-quality bags with an elegant design. We wanted more, we wanted to be part of the experience of those who choose our product. The beautiful poem by Bertolt Brecht that you read a part of above is the perfect summary of what we wanted. We wanted to create “happy objects” because they are used by you and reflect what you do with them once you have them. We decided to use DUST’s passion to authenticate the value of lost time. We live in a world of disposable products: our smartphones that we change every two years, our old computers that we replace, our wardrobe that we renew when our clothes became unfashionable.

THE DUST COMPANY
Image courtesy of THE DUST COMPANY

We want ours to be the objects that last. In memories, in the worn beauty so that they become sacred witnesses of a true humanity, a love of pure things. The peculiarity of leather is that it goes against the flow of consumerism because its consumption over time enriches its value. An aged leather, corroded through use and time becomes more beautiful and precious. For us what makes it priceless is above all the idea that a leather bag can accompany you throughout your life. Filled with your memories, your hands, your day. If we think of this bag as the intermediary between our artisan hands and your life, then our job, our passion becomes a mission. We create something that you give life to. The objects tell stories; and we want to be in yours. Your story, your life steeped in the use of a happy object that becomes valuable because you value it. When a briefcase or travel bag collects the dreams, sacrifices, hard work and joy of the one who uses it, it becomes a symbol, a living status. We create small containers of emotions and to do that we must take the utmost care in creating it. Through the job well done, we know that we have done something important for you because you will carry it with you.

THE DUST COMPANY
Image courtesy of THE DUST COMPANY

The DUST Concept goes against the current trend to industrialize the production of a standard and packaged product. Medium-low quality, massive quantities and automated processing times are not part of our philosophy. At DUST, we choose the slower path: we use the craftsman’s hand to choose and work, rather than rely on machines that produce identical products. We have chosen to go back to basics. We use a retro-vintage design to create genuine, stylish and practical goods that are then made by our leather craftsmen.

We decided to use DUST‘s passion to authenticate the value of lost time. We live in a world of disposable products: our smartphones that we change every two years, our wardrobe that we renew when our clothes became unfashionable. Hand-crafting allows us to create a truly authentic product that will never be equal to any other. The care that a leather craftsman puts into his work is invaluable because it requires passion, time and honesty. When you buy a DUST bag you have the knowledge and guarantee of owning an object that is absolutely unique and incomparable.

THE DUST COMPANY
Image courtesy of THE DUST COMPANY

Objects tell stories, and we want to be in yours. Your story, your life steeped in the use of a happy object that becomes valuable because you value it. When a briefcase or travel bag collects the dreams, sacrifices, hard work and joy of the one who uses it, it becomes a symbol, a living status. We create small containers of emotions and to do that we must take the utmost care in creating it. Through the job well done, we know that we have done something important for you because you will carry it with you.

DUST wants to give you a practical product in genuine, high-quality leather. By virtue of this principle, and thanks to our decades of experience in tanning, the only possible solution was to use vegetable-tanned leather. We chose vegetable tanning because we believe that the best way to experience the product you buy is by seeing it with our eyes and touching it with our hands. Vegetable tanning is simply the oldest and most natural way of tanning animal hides and it has been in use since prehistoric times because it employs materials found in nature for the tanning process.

THE DUST COMPANY
Image courtesy of THE DUST COMPANY

It is no coincidence that Tuscany is the mother and the founder of a tradition that has its roots in the 1300s. A natural cradle made of forests, vast green valleys, plenty of water that, thanks to the farmers’ ability to put them to good use, have given tanners all they needed to become excellent masters of vegetable-tanned leather. Vegetable tanning is an ancient art that started spontaneously in the Middle Ages in the expert hands of Tuscan masters who were able to redefine the concept of tanning and give the leather a unique and unchanging lustre.

more. www.the-dust.com

THE DUST COMPANY
Image courtesy of THE DUST COMPANY
THE DUST COMPANY
Image courtesy of THE DUST COMPANY
Thedust 008
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Thedust 009
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THE DUST COMPANY
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THE DUST COMPANY
Image courtesy of THE DUST COMPANY
THE DUST COMPANY
Image courtesy of THE DUST COMPANY
THE DUST COMPANY
Image courtesy of THE DUST COMPANY
THE DUST COMPANY
Image courtesy of THE DUST COMPANY

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