The Kensington by Zaha Hadid Design | ITSLIQUID

The Kensington by Zaha Hadid Design

Design | May 14, 2019 |

The Kensington by Zaha Hadid DesignImage courtesy of JCDecaux

The Kensington by Zaha Hadid Design
Location: London, United Kingdom
Status: Completed

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media.

The Kensington by Zaha Hadid DesignImage courtesy of JCDecaux

Unveiled today, The Kensington provides brands with a unique communications‘ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. The launch clients are Audi (in partnership with Talon and PHD) and Coty (planned and booked through Zenith and Posterscope). JCDecaux invited Zaha Hadid Design to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London.

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The first billboard by Zaha Hadid Design, The Kensington is a curvilinear ribbon of matt steel, framing a curved digital screen, located on West Cromwell Road – the key route linking central London and Heathrow Airport. The Kensington’s high resolution 8mm pixel pitch screen (26 x 6 metres) will provide high visibility and maximum quality of display for brands, framed by the (30 x 9 metres) steel structure. Set in an area that has been landscaped to enhance the local environment with the planting of trees and greenery, The Kensington features integrated lighting that enhances visibility for pedestrians.

more. www.jcdecaux.co.uk

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


CALL FOR ARTISTS: CANVAS INTERNATIONAL…

Calls | January 27, 2022

CANVAS is an International Art Fair that will present collective and solo projects by leading and emerging international artists. The 2022 edition will represent a forum for direct exchange of ideas and contacts between collectors, artists, photographers, designers and art professionals. The art fair features paintings, sculptures, photography art, installations, video art and live performance. Read more


ITSLIQUID PARTNERSHIP PROGRAM

Uncategorized | January 24, 2022

ITSLIQUID Group is a cultural hub dedicated to the organization of international art exhibitions, art fairs, competitions, and communication/marketing services in the fields of art, architecture and design. During the last 20 years, it has organized more than 250 events around the world, involving over 5.000 artists, in more than 60 international venues, making contemporary art accessible to all. Read more


ORUM RESIDENCE BY SPF: ARCHITECTS

Design | January 24, 2022

Perched atop a Bel Air hilltop, Orum is a three-level, 18,800-square-foot home designed to subtly 'float' above its environs. Given its prominent positioning above a relatively developed neighborhood, the motivation behind the design of the home was to create a residence that could meld into its surroundings while maximizing views. The three-story structure, which takes on the shape of a three-winged propeller, is wrapped in glass that mirrors its sweeping views of the Los Angeles Basin, unobstructed from the Getty Center to Long Beach, Century City, and Downtown. Read more


THE CLOUDSCAPE OF HAIKOU

Architecture | January 18, 2022

MAD Architects, led by Ma Yansong, has announced the opening of the Cloudscape of Haikou on the southern tip of China. A unique urban public and cultural space for citizens and visitors to Haikou, this flowing, sculptural concrete form was named as one of the “most anticipated architecture projects of 2021” by The Times of London. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!