_{Image courtesy of JCDecaux}

The Kensington by Zaha Hadid Design
Location: London, United Kingdom
Status: Completed

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media.

_{Image courtesy of JCDecaux}

Unveiled today, The Kensington provides brands with a unique communications‘ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. The launch clients are Audi (in partnership with Talon and PHD) and Coty (planned and booked through Zenith and Posterscope). JCDecaux invited Zaha Hadid Design to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London.

_{Image courtesy of Zaha Hadid Design}

The first billboard by Zaha Hadid Design, The Kensington is a curvilinear ribbon of matt steel, framing a curved digital screen, located on West Cromwell Road – the key route linking central London and Heathrow Airport. The Kensington’s high resolution 8mm pixel pitch screen (26 x 6 metres) will provide high visibility and maximum quality of display for brands, framed by the (30 x 9 metres) steel structure. Set in an area that has been landscaped to enhance the local environment with the planting of trees and greenery, The Kensington features integrated lighting that enhances visibility for pedestrians.

more. www.jcdecaux.co.uk

_{Image courtesy of Zaha Hadid Design}

_{Image courtesy of Zaha Hadid Design}

_{Image courtesy of Zaha Hadid Design}

_{Image courtesy of Zaha Hadid Design}

_{Image courtesy of Zaha Hadid Design}

_{Image courtesy of Zaha Hadid Design}

_{Image courtesy of Zaha Hadid Design}

_{Image courtesy of Zaha Hadid Design}