The Kensington by Zaha Hadid Design | ITSLIQUID

The Kensington by Zaha Hadid Design

Design | May 14, 2019 |

The Kensington by Zaha Hadid DesignImage courtesy of JCDecaux

The Kensington by Zaha Hadid Design
Location: London, United Kingdom
Status: Completed

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media.

The Kensington by Zaha Hadid DesignImage courtesy of JCDecaux

Unveiled today, The Kensington provides brands with a unique communications‘ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. The launch clients are Audi (in partnership with Talon and PHD) and Coty (planned and booked through Zenith and Posterscope). JCDecaux invited Zaha Hadid Design to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London.

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The first billboard by Zaha Hadid Design, The Kensington is a curvilinear ribbon of matt steel, framing a curved digital screen, located on West Cromwell Road – the key route linking central London and Heathrow Airport. The Kensington’s high resolution 8mm pixel pitch screen (26 x 6 metres) will provide high visibility and maximum quality of display for brands, framed by the (30 x 9 metres) steel structure. Set in an area that has been landscaped to enhance the local environment with the planting of trees and greenery, The Kensington features integrated lighting that enhances visibility for pedestrians.

more. www.jcdecaux.co.uk

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

The Kensington by Zaha Hadid DesignImage courtesy of Zaha Hadid Design

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


SHOE ART BY CHRIS FRANCIS

Fashion | December 13, 2019

SCAD FASH presents Form & Function: Shoe Art by Chris Francis, an exhibition of iconic footwear by the Los Angeles-based shoe designer. Francis blurs the line between art and fashion, implementing unconventional techniques and materials. Read more


CALL FOR ARTISTS: THE BODY…

Calls | December 12, 2019

ITSLIQUID GROUP, in collaboration with Venice Events and Ca' Zanardi, is selecting all interesting photo, painting, video art, installation/sculpture and performance art works to include in the next exhibition THE BODY LANGUAGE - ITSLIQUID International Art Exhibition 2020 that will be held in Venice during the period of Venice Carnival 2020 Read more


PUNKT.

Design | December 10, 2019

Headquartered in Switzerland, Punkt. was established by Petter Neby in 2008 with the idea of bringing a breath of fresh air into the consumer electronics market with outstanding, timeless products designed to do their job, without intruding on their owner's time and attention. Read more


OPENING: ALCHEMIC BODY | FIRE…

Events | December 5, 2019

ITSLIQUID Group, in collaboration with Mercato Metropolitano and YMX Arts, is proud to announce ALCHEMIC BODY | FIRE . AIR . WATER . EARTH 2019 that will be held in London, at THE LINE Contemporary Art Space from December 20, 2019 to January 31, 2020. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!