THE LANGUAGE OF FASHION | ITSLIQUID

THE LANGUAGE OF FASHION

Fashion | June 19, 2022 |

languageoffashion
Image courtesy of MK&G

The Language of Fashion
Museum für Kunst und Gewerbe Hamburg (MK&G), Hamburg 
August, 14 2020 – October, 31 2022

The exhibition The Language of Fashion at the Museum für Kunst und Gewerbe Hamburg (MK&G) sheds light on the significance of the text for fashion products. The items on view are variously emblazoned with brand names or logos, political messages, typography, or plays on words.

languageoffashion
Image courtesy of MK&G

All objects on display come from MK&G’s own fashion collection, including more than 35 items from the 19th century until today by established designers such as Walter Van Beirendonck, Coco Chanel, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Tom Ford, Karl Lagerfeld, Martin Margiela and up-and-coming young designers such as Edda Gimnes and Flora Miranda Seierl.

languageoffashion
Image courtesy of MK&G

Something we don’t often think about is that the word “text” originally came from “textile”. Text and textile share the same Latin root: “textus”. The German translation for “textus” is “Gewebe”, which in the figurative sense can also mean “connection”, as in a “fabric of connections”. Writing can be found in every conceivable place on dresses, trousers, coats and shirts. Sometimes the letters splashed across the chest or back just can’t be big enough, and other times they almost disappear in the pattern repeat.

languageoffashion
Image courtesy of MK&G

And in some cases, they wrap themselves around the body so circuitously that the message remains a mystery. Written information may be discreetly hidden inside the garment. Or the letters of the alphabet may be replaced by an alternative system of signs whose meaning can be deciphered only by the adepts.

languageoffashion
Image courtesy of MK&G

The use of lettering on the outside of clothing first emerged with 1960s pop culture, for example on paper dresses, hybrids of posters, and dresses. In contemporary fashion design, the “Antwerp School” in the orbit of Walter Van Beirendonck is particularly well known for embellishing apparel with written messages. A wide variety of techniques is used here, including jacquard weaving, bandage knitting, embroidery, and laser cutting.

more. www.mkg-hamburg.de

languageoffashion
Image courtesy of MK&G
languageoffashion
Image courtesy of MK&G

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    Lee Miller – Man Ray:…

    Art | January 16, 2023

    Model, photographer, muse, the first female war correspondent to report the horrors of the concentration camps liberated by American troops, and twentieth-century icon. Lee Miller was all this and much more. She went through life with passion and determination and life repaid her with love and friends, but also with pain and posthumous, or at least tardy, acknowledgement. An exhibition will now do justice to this woman as beautiful as she was clever and talented, taking her out of Man Ray’s overpowering shadow, to reveal a deep but complicated relationship more objectively: Man Ray, first her teacher, then lover, and in the end friend. Read more


    Minimaliti

    Fashion | January 8, 2023

    Minimaliti is a contemporary jewelry design studio founded in 2013 in Tel Aviv, Israel by Lena Tirosh. She has a Master degree in History of Art from Tel Aviv University and she studied jewelry design at Kensington & Chelsea College in London Read more


    By M Degrees

    Fashion | January 6, 2023

    As an expert in the watch industry, M has traveled far and wide in search of unique watch brands. She has attended countless shows displaying the latest watch designs on the market Read more


    INTERVIEW: Su Hanwei

    Interviews | January 1, 2023

    Hanwei Su is a New York-based fashion designer who attended Parsons and is currently preparing to debut her FW23 collection for her own label during New York Fashion Week in February 2023. She is motivated to continue by the desire to give back through clothing design and to create a more wholesome fashion industry. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!