The New FuTure: NFT World
Moco Museum, Amsterdam
December 10, 2021 – March 31, 2022
Amsterdam, 10 December 2021 – the Moco Museum in Amsterdam, together with its new location in Barcelona, exhibits a selection of rare NFT artworks. Moco Museum is one of the first museums in the world to share NFT art with the public in this way. By doing so, Moco shows the current change in the art market.
Blockchain and Bitcoin are now familiar concepts to most people, and the Non-Fungible Token (NFT) is the new buzzword in the blockchain world. An NFT is a way of linking ownership to digital objects such as digital artworks. Blockchain technology facilitates this activity. Currently, NFTs are in the spotlight and revolutionizing the development of digital art.
In addition to offering a new platform to (digital) artists, blockchain technology puts artists in direct contact with collectors and auction houses. As a result, artists become less financially dependent on galleries, and often, an intermediary is no longer necessary. With new freedom to work and succeed in the evolving art market, artists build their own communities.
It has always been Moco’s mission to embrace and share the latest developments and innovations in art. Moco has two augmented reality apps available for free: the Moco Play App that brings works of art to life and Moco Outside, where you can view a digital exhibition by Studio Irma on Museumplein from your own smartphone. With this unique NFT exhibition, Moco is one of the first museums in the world to respond to the NFT trend. The collection consists of the most sought-after digital artworks from well-known NFT artists like Beeple (Mike Winkelmann). Earlier this year, a work by Beeple sold for $69 million at auction – the third-highest price ever paid for a work by a living artist.
Moco Museum Owners Lionel & Kim Logchies: “NFT was a logical next step for us; it offers unprecedented possibilities. We believe that art can do more. Through NFTs, we connect the physical with the digital world. In this way, Moco wants to inspire people worldwide and to further open their mind.”
Unveiling NFT artwork by DJ Don Diablo
On 9 December, the NFT exhibition at Moco Museum Amsterdam kicks off with the unveiling of Hexhibit III by DJ Don Diablo. Inside, an audiovisual NFT plays Diablo’s vision of a futuristic spaceship-like machine that lands on a new world. Moco x Don Diablo presents his NFT alongside the largest physical structure tied to any NFT.
Moco Museum is an independent museum with a wide variety of inspiring modern & contemporary art – located in Amsterdam (Netherlands) and Barcelona (Spain). In our collection, Moco exhibits Jean-Michel Basquiat, JR, KAWS, Keith Haring, Banksy, Jeff Koons, Damien Hirst, Tracey Emin, Yayoi Kusama, Andy Warhol & Studio Irma. We offer visitors an unparalleled collection of art to reflect on modern society.
The exhibition in Amsterdam, curated by Moco, consists of twelve NFT works of art by the anonymous collector, 33. As one of the largest NFT collectors in the world, 33 has over 1,000 NFTs. From 10 December 2021 to 31 March 2022, visitors can experience the NFT exhibition at Moco Museum Amsterdam. The collection includes works by renowned digital artists such as Beeple, Andrés Reisinger, WhIsBe, Mad Dog Jones and FEWOCiOUS