Tiffany Temporary Store, OMA
Location: Paris, France
Status: Completed

An exhibition? A boutique? A lounge? The Tiffany & Co. pop-up store on Avenue Montaigne in Paris is all at once – a sequence of rooms hosting both retail and archival display, bringing together the brand’s latest designs and items from its 185-year-old collection.

A rotunda showcases highlights from Tiffany’s jewelry archive, exhibited physically and on digital screens, an octagon-shaped room displays the current collection, while high jewellery appointments take place in an intimate room at the rear, which also features the French Crown Jewels catalogue from 1887. Conceived as an adaptive design, the store’s ambience will transform to reflect the character of the collections it will host throughout the year. 

Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec and Mingda Zhang participated in the development of the project as part of the OMA team; with Giulio Margheri as the Project Architect, and OMA’s partner Ellen van Loon as the Project Director.  

Ellen van Loon joined OMA in 1998 and became Partner in 2002. She has led award-winning building projects that combine sophisticated design with precise execution.

Recently completed projects led by Ellen include the Bvlgari Fine Jewelry Show (2021), Brighton College (2020), BLOX / DAC in Copenhagen (2018), Rijnstraat 8 in The Hague (2017), and Lab City CentraleSupélec (2017). 

Other projects in her portfolio include Fondation Galeries Lafayette (2018) in Paris; Qatar National Library (2017); Amsterdam’s G-Star Raw Headquarters (2014); De Rotterdam, the largest building in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court Rothschild Bank in London (2011); Maggie’s Centre in Glasgow (2011); Casa da Musica in Porto (2005) – winner of the 2007 RIBA Award; and the Dutch Embassy in Berlin (2003) – winner of the European Union Mies van der Rohe Award in 2005. 

Ellen is currently working on The Factory Manchester – a large performing arts venue for the city; Kaufhaus des Westens (KaDeWe) Berlin – Europe’s biggest department store – and KaDeWe Vienna; and the Palais de Justice de Lille. 

more. www.oma.com