Design | May 26, 2023 |

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Image courtesy of Transform

The company set out to change the way men store their watches, jewellery and accessories

They are two brothers in their 20s from the United Kingdom, passionate about watches, jewellery and men’s accessories. They discovered after building up their own collections, that bedside tables and drawers were accumulating a clutter of watches, rings, necklaces and bracelets. Often leaving some prized possessions coated in dust, misplaced and damaged. 

transform 001
Image courtesy of Transform

When looking for storage solutions to put an end to these problems, they found watch boxes were either overpriced or heavily lacked quality and functionality. That is where Transform comes in – modern storage solutions for men’s accessories.

Their contemporary minimalistic designs add a touch of class to any living space, whilst serving that common purpose of neatly transforming men’s watches, jewellery and accessory collections. This was reflected in the recent release of their, in-house designed, London Collection, including the LDN II – a Valet Tray designed to store it all. The collection was built to spec, incorporating everything the duo felt the market lacked. Even with fair price points, it’s clear that Transform never compromises on quality, with each product being made from built-to-last materials.

The Transform duo are ones to watch for the future, with ambitions to expand collections and further innovate in creative product designs with functionality at their core.


transform 003
Image courtesy of Transform
transform 004
Image courtesy of Transform

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