Ü Brand was born from the idea of young entrepreneurs, who seeing the evolution of a growing market, decided to go one step further, both in its design, combining the most commercial lines with the most extravagant, always from our point of innovation and futuristic vision, as in offering the customer a close and much more immersive experience in the online sector, being pointers to integrate and expand new technologies, such as the virtual tester and our 360 degrees, with the aim of transparency after the product, creating a direct trust with the customer.
Developing a unique purchasing process through the screen, making real and physical a path that until now, was only cold and distant, because we believe that the luxury sector should lead this concept in the world of e-commerce. Our image and way of communicating is thought and developed with the utmost sophistication and in the way most in line with our philosophy. We want to provoke as artists, thinking and questioning. By abstracting from the everyday, we have managed to settle that brainstorm and turn it into a brand, with a strong character that borders on the limits.
We believe that each individual must be free to decide who is and who wants to be. The limits only exist to overcome them. After each border is the new step. Let no one try to define you in a genre, in a style, in a movement or in an ideology. You are not the same person as yesterday and tomorrow, only you knows who you want to be. We come to tell a story, with beginning and without end, we want to create souls in a world that lacks critical thinking, we like the transcendental in every minute of our lives, and that is why we created this brand, changing our philosophy of questioning by system.
We believe in the concept of intellectualization through our design, where everything fits together like a puzzle, we only seek your attention to show our vision, where each of the sunglasses will take you to a world of new ideas. We want you to stop looking and start creating. Art is everything if you know how to observe.
Philosophy; unique design and differential-quality handmade in Italy; brand with vision and plan of global expansion; innovators in our ways of communicating, of understanding the design, without fixed lines without following previous patterns, own style by flag; renewing the concept of luxury, because it is not only quality and high price, it is to make the difference, the soul behind the brand taking out the commercial orientation of education and introducing the vision of the future sector; betting on e-commerce, being pointers to integrate and expand new technologies; ecosystem of open alliances, which allows for greater scalability and growth.
Our challenge is to improve ourselves day by day with a competitive and creative R&D department, where nothing is impossible, and where we find the ability to anticipate market needs in terms of trends, fashion or design as our greatest virtue.