UNDONE | ITSLIQUID

UNDONE

Design | October 17, 2019 |

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Image courtesy of © UNDONE

UNDONE
UNDONE: Basecamp Cali

Made by the Swiss, used by the Italians and shared with the Germans, the California dial design; with its muddied military origins was conceived with one goal in mind, to aid WWII divers in referencing the time and 12 clock position without fail, coining the original name – the error-proof dial.
At almost a century old, the quirky design is still distinguishable by the unchanged half Arabic – half Roman numerical layout. Quartered by horizontal markers and a triangle; laid on thick for ease of application and higher legibility, this wedding party of a design has always been for those looking for a more esoteric, vintage twist.
And this is exactly who the Basecamp Cali is built for; those looking for a well-balanced and operationally solid, EDC watch with a touch of panache and historical intrigue.

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Image courtesy of © UNDONE

THE BASECAMP CALI DIAL
At a glance this dial will appear the typical California design, highly legible, slightly barmy and eclectic. However, catch it in the right lighting and the blank area reveals an intricate, waffle pattern typically found on dress watches; fine lines that allow the light to explore deeper and bring an added dimension to the dial. At first it has your curiosity, then it has your attention.
The Cali dial will launch in Olive Green and Ebony Black; a modern twist of the traditional, muted military tones. The default configuration will ship with the classic Mercedes hour and sword minutes handset and in true UNDONE style, users will be able to customize this to suit. This will expand the dial, hand and colour options on the already popular Basecamp as well as compliment the 3 new graduated bezels launched in September.

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Image courtesy of © UNDONE

SPECIFICATIONS & PRICE
Basecamp Cali will be housed in a 316L stainless steel case; circular brushed on top and polished along the sides and chamfers. The case measures in at 40mm diameter, 48mm lug-to-lug and 20mm strap width. Height comes in at 15mm from case back to the top of the double-domed Lexan Polycarbonate crystal; which gives it that curvaceous side profile. The smooth-rotating bezel uses a K1 glass insert; an upgrade from the original Plexiglass, adding more depth and durability without forfeiting the vintage feel.
Powering the Basecamp Cali is the tried and trusted SII NH35a; a self-wind, hackable, workhorse movement displaying time in a three-hand format.
As part of the continuous upgrade of components and materials, Basecamp has been rated at 100m water resistance with the inside protected by a screw down case back and crown; both octagonal in design for added grip and giving the watch subtle, angular definitions.
Price: $315 USD (excluding personalization).

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Image courtesy of © UNDONE

ABOUT UNDONE: Established in 2014, UNDONE is the world leading bespoke wristwatch label, where premium watchmaking is about the individual. The team of industry veterans behind the company believe that watches go far beyond functional fashion that watches tell stories. With their customizable, made-to-order timepieces, wearers become narrators. Every watch is unique, brought to life using traditional techniques and today technology; components are carefully curated, designs are developed in-house, and all products are tailor-made, tested, and true to the UNDONE philosophy: that individuality matters.

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Image courtesy of © UNDONE

00:01 – The Beginning
What’s offered by the existing watch industry nowadays is extremely polarized between astronomically priced brands clinging on to antiquated associations with aviation, horses & hounds or cheap, mass produced pieces expertly repackaged as the “trend-bucking, new kid on the block”. There was never a balance between accessibility and personalisation, let alone a watch that truly speaks for you.

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Image courtesy of © UNDONE

00:02 – So, who is UNDONE?
Co-founded and pioneered by the bracelet magician; Michael Young, we are fueled by coffee, instant ramen and a strong passion for watches. Over the past 5 years, we have realised our vision of streamlining conception, design and assembly under one roof; growing from a 3 man team to a 30 strong collective of techies, creatives and watch industry veterans.

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Image courtesy of © UNDONE

00:03 – What are we bringing to the table?
UNDONE created the world’s first comprehensive watch customiser, allowing you to virtually build a watch from scratch using a carefully curated menu of components inspired by iconic designs throughout history. Whether it’s simple nostalgia for Snoopy, Woody and R2D2 or exotic buddhist philosophies from the far east, we’ve got the know-how and the perfect canvas for you to bring your story to life.

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Image courtesy of © UNDONE

00:04 – Our watches speak for themselves
You may remember us from the following projects (refer to the links for more info):
URBAN Customizer: The kickstarter success that put us on the map, reaching +1306%
SNOOPY Lunar Mission: Our latest, astronomical achievement with Snoopy & The Peanuts Gang.
SIMPLE UNION: A design inspiration combining two ancient forms of traditional Japanese art.
BASECAMP: Our best-selling model with curves in all the right places.

more. www.undone.it

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