VEJRHØJ | ITSLIQUID

VEJRHØJ

Fashion | July 13, 2020 |

Vejrhoj
Image courtesy of Vejrhoj

VEJRHØJ
In search of Nordic cool

The Danish watch brand VEJRHØJ has experienced rapid growth during the first half of 2020, despite the corona pandemic and a slumping global market for design products. VEJRHØJ creates simple, yet distinctive timepieces, by combining wood, steel and Nordic minimalism. A concept which has proved to have a strong global appeal, as demonstrated by the success of the brand in especially the Asian market. In Japan, VEJRHØJ has recently completed the biggest crowdfunding campaign ever for an analogue watch brand, where the company got thousands of pre-orders for its new cherry wood model, launched during the cherry blossom season.

Vejrhoj
Image courtesy of Vejrhoj

VEJRHØJ’s designs are rooted in Nordic minimalism and its homeland’s preference for natural materials. Janus, founder of VEJRHØJ tells: “We might have a preference for simplicity and natural materials, due to our Nordic design heritage. But at the same time, we are also dreamers that aim to challenge the status quo by creating bold designs that stand out from the ordinary. We do so by turning wood, steel and Nordic minimalism into unique timepieces with an accessible price tag”.

This design approach can be seen in the model The GOLD, with its unique dial that combines wood and metal. The upper part of the dial is made of walnut wood, whereas the lower part is made of metal. The name might be a bit cheesy, but it is definitely a design that combines simplicity with very characteristic look and feel.

Vejrhoj
Image courtesy of Vejrhoj

When VEJRHØJ is asked what they see as their major strength, then they emphasize their ability to merge wood and steel. Janus, Founder of VEJRHØJ says that: “…by placing all wooden elements beneath the dial class, we have been able to create a collection of slim wooden watches with the same durability as a traditional steel watch. I think this is something that really sets our young brand apart”. This can clearly be seen in the the besteller model, The GUN. A thin walnut wood ring encompasses the black dial underneath the glass. It might be a minor detail, but it is something that has enabled the brand to elegantly incorporate wood into its thin timepieces, without compromising the aesthetics and durability of the design. This earned VEJRHØJ the Brand New Nordic Award back in 2017.

Vejrhoj
Image courtesy of Vejrhoj

The success of VEJRHØJ is also evident on the company’s website, where most models currently only are available for pre-order. VEJRHØJ has to work hard to keep up with the steep increase in demand, and is facing some busy summer months with production and quality control of their new collections. However, the brand assures that it will be able to ship all pre-orders by mid September.

more. www.vejrhoj.com

Vejrhoj
Image courtesy of Vejrhoj
Vejrhoj
Image courtesy of Vejrhoj
Vejrhoj
Image courtesy of Vejrhoj

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


The VIP centre at Amsterdam…

Design | October 23, 2020

Amsterdam, January 30, 2020. Celebrating Dutch history with the world, the VIP centre at Amsterdam Airport Schiphol offers travellers a journey through time to experience the iconic, historic and contemporary pieces of Dutch art and design. Read more


Laboratorio Donà

Fashion | October 22, 2020

Patrizia Donà is a successor of the long family tradition originating from the island of Murano, Venice. During her childhood, she used to spend many summers in a family manufacture, helping putting together crystal parts of Venetian chandeliers, whose production is a unique and unsurpassed process. So Patrizia grew up surrounded by artisanal works, in an atmosphere where striving for perfection and continuous improvement came to her naturally. Later in life, Patrizia Donà moved to Rotterdam where she studied Fashion Design at the Willem de Kooning Academy. She graduated Cum Laude in 2006. Read more


Waiwai

Fashion | October 12, 2020

Growing up founder and designer Sasha Arkhipova was exposed to the artistic process from an early age. Brought up in a family of creatives she was surrounded by art, fashion, architecture and alternative music as she developed her passion for form and material exploration. During her formative years she spent most of her spare time absorbing the curiosities of her native Russia attending various galleries, exhibits and watching classic and progressive films. Read more


Why Is It Hard to…

Art | October 12, 2020

This summer MO Museum in Vilnius opens a new exhibition Why Is It Hard to Love?. It is curated by innovative Dutch multimedia artist and director Saskia Boddeke and one of the most original filmmakers of our times Peter Greenaway. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!