Vertty beach towel | ITSLIQUID

Vertty beach towel

Design | April 1, 2014 |

verttyImage courtesy of Vertty

Vertty beach towel

Vertty is a new brand that has reinvented the beach towel concept. Its idea is to transport the city’s sophistication to the casual environment of the beach. With a unique design and a colorful variety, the brand intends to explore the full potential of a basic commodity.

verttyImage courtesy of Vertty

Vertty wants to give the beach towel a cosmopolitan soul, turning a simple object into a trendy accessory. With a larger size, lighter weight and introducing a waterproof pocket, the brand also has product efficiency on its mind. The towel is handmade and its production respected the Oeko-Tex Standard 100, meaning all materials (chemical and textile) used to make it are ecofriendly.

verttyImage courtesy of Vertty

The Vertty name comes from two different sources: the Vert part is homage to the surf and beach community, to whom the product is a love letter; the Ty was an influence from the city’s musical and entertaining facet. The team though about this product in a beach “down under”, but created and produced it all in their home country of Portugal with the purpose of helping their country’s economy.

verttyImage courtesy of Vertty

Diogo Cruz is 24 years old and he is Vertty’s CEO. He manages all the operations of the company. Frederico Cardoso is 25 years old and he is Vertty’s Creative Director. He is responsible for the brand’s management and design. Luís Figueiredo is 27 years old and he is Vertty’s Head Copywriter. He is responsible for all the brand’s copy and campaigns. Bernardo Torres is 24 years old and he is Vertty’s Head of Public Relations. He is responsible for the brand’s public image and its international relations.

more. http://www.tryvertty.com/

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