Vertty beach towel | ITSLIQUID

Vertty beach towel

Design | April 1, 2014 |

verttyImage courtesy of Vertty

Vertty beach towel

Vertty is a new brand that has reinvented the beach towel concept. Its idea is to transport the city’s sophistication to the casual environment of the beach. With a unique design and a colorful variety, the brand intends to explore the full potential of a basic commodity.

verttyImage courtesy of Vertty

Vertty wants to give the beach towel a cosmopolitan soul, turning a simple object into a trendy accessory. With a larger size, lighter weight and introducing a waterproof pocket, the brand also has product efficiency on its mind. The towel is handmade and its production respected the Oeko-Tex Standard 100, meaning all materials (chemical and textile) used to make it are ecofriendly.

verttyImage courtesy of Vertty

The Vertty name comes from two different sources: the Vert part is homage to the surf and beach community, to whom the product is a love letter; the Ty was an influence from the city’s musical and entertaining facet. The team though about this product in a beach “down under”, but created and produced it all in their home country of Portugal with the purpose of helping their country’s economy.

verttyImage courtesy of Vertty

Diogo Cruz is 24 years old and he is Vertty’s CEO. He manages all the operations of the company. Frederico Cardoso is 25 years old and he is Vertty’s Creative Director. He is responsible for the brand’s management and design. Luís Figueiredo is 27 years old and he is Vertty’s Head Copywriter. He is responsible for all the brand’s copy and campaigns. Bernardo Torres is 24 years old and he is Vertty’s Head of Public Relations. He is responsible for the brand’s public image and its international relations.

more. http://www.tryvertty.com/

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


LONDON CITY ISLAND BY GLENN…

Architecture | October 21, 2021

London City Island makes the most of its distinctive ‘island’ location where the River Lea bends for the last time just before it joins the River Thames. Read more


ALICE: CURIOUSER AND CURIOUSER

Design | October 17, 2021

The V&A’s landmark exhibition in 2021, Alice: Curiouser and Curiouser will celebrate one of the most iconic, imaginative and inspiring stories of all time. Read more


MITCHELL LANE HOUSE BY ROBERT…

Design | October 13, 2021

In its previous life, this home was a spatially challenged '80s specimen known as a "contemporary." But, while outdated, the house - an arrangement of three barn-like structures - had great bones and flow. So, instead of razing it, we entirely re-imagined and re-created it to appear as though it was built and designed from scratch. Read more


STAN SMITH MYLO

Fashion | October 11, 2021

Today we are revealing Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that looks and feels like leather – soft, supple, but a more renewable alternative. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!