W Hotels presents: W Beijing – Chang’an | ITSLIQUID

W Hotels presents: W Beijing – Chang’an

Design | July 14, 2015 |

001Image courtesy of abconcept

W Hotels presents: W Beijing – Chang’an

W® Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), has announced the highly anticipated opening of W Beijing – Chang’an. With a sensory-rich contemporary design inspired by Beijing‘s storied traditions, the hotel brings the W brand’s distinct interpretation of modern luxury, including its 24/7 vibrant energy, cutting edge design, and Whatever/Whenever® service philosophy to China’s capital. Owned by COFCO Property Investment Co., Ltd., W Beijing – Chang’an marks the 45th W Hotel worldwide and the second W Hotel in mainland China after W Guangzhou. “The opening of W Beijing – Chang’an is a milestone in the W brand’s dramatic growth around the globe,” said Paul James, Global Brand Leader, W Hotels, St. Regis and Luxury Collection.

006Image courtesy of abconcept

In 1985, Starwood’s legendary Sheraton brand first debuted in Beijing, kicking off the growth trajectory,” said Qian Jin, President, Greater China, Starwood Hotels & Resorts Worldwide, Inc. Today, we’re excited to offer a cutting edge hotel brand to this vibrant market, and we are confident that W Beijing will raise the bar on stylish luxury accommodations in the “heart of the city.” A New Scene Unfolds in China’s Capital. W Beijing is situated on Chang’an Avenue, a major thoroughfare that houses many of Beijing’s most important monuments and buildings, including Tiananmen Square, the Forbidden City, and the headquarters of the Central Bank of China.

002Image courtesy of abconcept

 It also affords easy access to central government buildings, as well as the National Museum of China, National Centre for the Performing Arts, Silk Market, Beijing Concert Hall, and prestigious Diplomat District. In the midst of this bustling commercial and administrative district, adjacent to some of China’s most celebrated cultural treasures, W Beijing – Chang’an lights up the area with a distinctive metropolitan vibe. True to its roots, the hotel provides the ultimate in insider access, offering a unique mix of high design and programming around fashion, music, and entertainment – against the backdrop of Beijing’s exhilarating history. Award-winning global architecture practice RTKL and Hong Kong-based interior design firm AB Concepts have brought W Beijing – Chang’an’s distinct design to life.

003Image courtesy of abconcept

W Beijing – Chang’an consists of 349 stylish and spacious guestrooms and suites. For mixing and mingling, the Living Room at W Beijing – Chang’an features a LED-lit catwalk in the middle of the room that leads to a circular bar counter, and a whimsical golden globe DJ booth hanging from the ceiling. A secret space is tucked away behind the bar, while the other side of the room houses a light-filled venue inspired by Beijing‘s iconic Water Cube aquatics center. X25, an exclusive lounge at the top of the hotel, offers a chilled out atmosphere, where renowned DJs mix original beats and W Mixologists create handcrafted cocktails. Additionally, the hotel’s Chinese restaurant YEN treats guests to the legendary food culture of northern China’s Canton province, while the Kitchen Table serves casual, home-style fare in a communal table setting.

004Image courtesy of abconcept

As for high-energy meetings and spectacular events, the hotel offers nearly 1,500 square meters of versatile, well-equipped space, including The Great Room of 518 square meters with a ceiling height of 7 meters. For relaxing moments, the Away Spa, embodying a beehive design, presents a fun-filled escape where guests can enjoy exceptional spa experiences featuring honey-based treatments, among other restorative regimens. Guests can also work out in the FIT state-of-the-art fitness center or have a dip in the WET® heated indoor pool. To top it off, the W brand’s signature Whatever/Whenever® service philosophy provides guests with whatever they want, whenever they want it. W Beijing – Chang’an also boasts a full calendar of exclusive W Happenings that showcase what’s new and next in design, fashion, and music to guests and local trendsetters alike.

005Image courtesy of abconcept

“We are excited to bring the W brand’s trendsetting design and innovative programming to the heart of Beijing,” said Greg Findlay, General Manager at W Beijing – Chang’an. “W Beijing – Chang’an offers a lifestyle experience that draws upon W Hotels’ New York roots, with the local flavor and design influences of Beijing. We will be offering insider access, contemporary dining experiences, local and international DJs, fashion events featuring local designers every night in W Lounge, and so much more! “

more. www.starwoodhotels.com

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