WAHU | ITSLIQUID

WAHU

Fashion | January 31, 2023 |

wahu 001
Image courtesy of WAHU

Wahu

The Tech Shoes for Unprecedented Comfort & Versatility are now live on Indiegogo. First-time robotics and machine learning (w-lift™ technology) are used in a sneaker. With WAHU shoes, you can stand all day while the soles adapt to you, to your body and to your needs, while reducing walking fatigue.

wahu 002
Image courtesy of WAHU

Last october, WAHU ended successfully their Kickstarter campaign for the urban sneaker you’ll need to stand and walk all day. With more than 400 pairs sold, the company is now moving to production. Designed & made in Italy for those who walk and stand for long hours, this is a revolution in footwear. Easily switch between 5 cushioning levels depending on how you’re feeling. The shoes will learn how to improve the support for your feet and the feeling of relief you need.

wahu 003
Image courtesy of WAHU

“After working on e-mobility for years and studying walking habits of urban workers, we came up with the idea of developing footwear for long days of walking that improves foot comfort while being heavily customizable to the user” says Cristina Russi, co-founder and experienced e-mobility innovation manager.

wahu 004
Image courtesy of WAHU

WAHU shoes have been designed as a mobility solution for dynamic urban citizens and have become the sneakers with 3-in-1 versatility: providing the benefits of heavily cushioned shoes, the agility of running shoes, and the adaptability of everyday footwear. Being an Italian brand, great attention has been given to the style and to the quality of materials of the shoes.

wahu 005
Image courtesy of WAHU

All this is made possible thanks to the patented technology, w-lift™, which makes use of airflows and their pressure to create a layer of air between the feet and the ground. An electro-pneumatic system integrated into the sole is also composed of sensors and machine-learning algorithms. With the connected WAHU App, the users can interact with the shoes and learn more about their walking habits, at each step of the way.

wahu 006
Image courtesy of WAHU

This technology was born within the e-Novia Group. In Milan since 2015, e-Novia is a Modern Factory of Industrial Deep Tech, active on the market with 8 companies. Within its Venture Studio, e-Novia continuously and systematically generates new companies thanks to more than 100 patents in its portfolio. Today, e-Novia is the Italian leader in deep tech applied to autonomous driving. An example of its successes is the 2022 victory in the Indy Autonomous Challenge, when the self-driving racing car of the team supported by e-Novia won first place in the head-to-head race between autonomous single-seaters, also setting the speed record: 173 miles per hour.

wahu 007
Image courtesy of WAHU

The layer of air inside the soles brings a feeling of relief to your feet that is simply unmatched by any other technology on the market. An advanced suspension system is applied to footwear. “It feels like walking on the moon” continues Cristina.

wahu 008
Image courtesy of WAHU

“Forget about purchasing different kinds of shoes before finding the one for you. This is the one sneaker that truly feels like it’s made for your feet” and “never commit your style for functionality” remarks the campaign.

wahu 009
Image courtesy of WAHU

WAHU is a Milan-based Tech Company focused on creating game-changing everyday wearable devices, allowing people to focus more on their goals while getting the best support to achieve them.

more. www.wahu.com

wahu 010
Image courtesy of WAHU
wahu 011
Image courtesy of WAHU

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    WUSHU RUYI

    Fashion | September 9, 2023

    Iconic Italian footwear brings versatile, wearable AW23 range to the UK and Ireland Iconic footwear brand Wushu Ruyi has unveiled its colourful AW23 collection - showcasing a vibrant and easy-to-wear palette of new season designs. Read more


    THE OFFBEAT SARI

    Fashion | September 6, 2023

    The Design Museum today unveils a major exhibition examining one of the world’s most recognisable items of clothing. The sari – which has enduring appeal and is ubiquitous across India and South Asia today – has experienced a radical 21st century overhaul. Read more


    WAYKS

    Fashion | August 3, 2023

    The WAYKS brand, founded in 2018 between Berlin and Sydney, has taken on the development of an all-in-one travel companion. The result is a modular and sustainably made travel and outdoor luggage series in urban design, which can cope with everyday life in the city as well as any adventure on the road. Read more


    WUSHU RUYI

    Fashion | July 19, 2023

    The Wushu Ruyi story is tied to the story of two Italian brothers: Walter and Paolo Lorini. Two renowned champions, martial arts masters who turned the queen of the Asian disciplines into their source of absolute dedication: Wushu. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!