WALALA X PLAY at NOW Gallery London | ITSLIQUID

WALALA X PLAY at NOW Gallery London

Design | July 25, 2017 |

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

WALALA X PLAY at NOW Gallery London
NOW Gallery London, UK
From 14 July to 24 September 2017

 

NOW Gallery, Greenwich Peninsula’s cultural platform for exciting design, fashion and art exhibitors, is delighted to welcome renowned digital print designer Camille Walala as its 2017 Design Collaborator. WALALA x PLAY, an interactive abstract installation and immersive maze will capture the imaginations of NOW Gallery’s audience this summer.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

WALALA X PLAY welcomes visitors to explore, examine and enjoy a labyrinthine network of corridors and enclosed spaces in a ‘temple of wonder’ created by Walala Studio. A key part of this installation will be an imaginative puzzle which invites the solver to identify the inconsistencies between two otherwise identical images.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

WALALA x PLAY brings this concept off the page and into three- dimensional space, inviting visitors to linger and explore colour, shape and scale, contemplating formidable pattern to find the differences.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

Visitors are encouraged to pass through the gallery and experience a range of spaces, some open, some tight and uncomfortable, some with dead ends. With walls of different heights, passageways of different widths, curved and zigzag paths, the installation addresses the idea of human scale. It ensures that visitors leave with not only a visual impression of the installation, but transformed by the experience of their own passage through it.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

Mirrored panels reflect the space back on itself; suspended shapes introduce a feeling of lightness and playful disorientation – the installation is a journey that will challenge, reward and engage the visitor in equal measure.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

The waterways of the Greenwich Peninsula, the curve of the Thames, and the internal shapes and angles of the Marks Barfield buildings are referenced and represented in the ideas of flow and reflection that define WALALA x PLAY. The layout of the installation playfully mirrors the shape of the building. The gallery sets the template for the flow of the space.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

For this summer installation NOW Gallery is pleased to have Camille Walala’s positive vibe, expressed through vibrant colour and bold pattern. Her work harnesses optimistic typography and exuberant geometries to create environments that stimulate the senses and inspire joy.

 

more. nowgallery.co.uk

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


FEATURED DESIGNER: Giambattista Valli

Fashion | September 24, 2020

Born and raised in Rome, Giambattista Valli holds a BA from Liceo as well a degree in Art. Influenced by his city, his Roman roots, the movies of Antonioni... Read more


BOCHNER BOETTI FONTANA

Art | September 23, 2020

Curated by Mel Bochner in collaboration with Magazzino Italian Art, This Special Exhibition Examines Parallel Artistic Movements in the 1960s and 1970s in the U.S. and Italy through the artwork of Bochner, Alighiero Boetti, and Lucio Fontana. Cold Spring, NY – August 24, 2020 – This fall, Magazzino Italian Art opens a special exhibition examining the formal, conceptual, and procedural affinities in the work of Mel Bochner, Alighiero Boetti, and Lucio Fontana. Curated by Bochner in collaboration with Magazzino, the exhibition marks the first presentation to consider the American artist’s extensive, yet overlooked, engagement with the practices of Fontana and Boetti, as well as with Italian art at large. Bochner Boetti Fontana offers, through the artist’s perspective, a number of resonances between his work and that of the Italian and Italian-Argentine artists: an exploration of systems, language, and materials; and a sense of irony and humor, often and especially shared by Arte Povera and Conceptualism, as all these works opened the work of art onto the space of display. Read more


Nike House of Innovation

Fashion | September 22, 2020

Nike opened its third House of Innovation, at the historic 79 Avenue des Champs-Élysées in Paris, continuing its endeavor to harness the power of digital to best serve consumers. Over four floors and some 2,400 square meters (nearly 26,000 square feet), Nike Paris, House of Innovation 002 gives unparalleled access to Nike's best innovations, athlete storytelling and experiences. Like its predecessors in New York and Shanghai, the flagship - situated amongst some of the world's most iconic landmarks - offers an immersive and digitally-powered end-to-end consumer journey. Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities, Nike Paris is the Swoosh's latest proof point in its ongoing commitment to transform the future of retail, while serving as a vibrant center of sport. Read more


Orbitkey

Design | September 20, 2020

Inspired by intentional living and contemporary industrial design, Orbitkey is an organisation brand helping people live better lives through clever and innovative organisation solutions. Orbitkey was founded in 2013 with a simple idea to solve the frustration of noisy pockets, cluttered bags and messy keys – and with the support of the crowdfunding community, the first Orbitkey Key Organiser was brought to life. Proudly designed in Melbourne, Australia, the Orbitkey product range has since continued to grow – helping people organise more than just their keys. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!