WALALA X PLAY at NOW Gallery London | ITSLIQUID

WALALA X PLAY at NOW Gallery London

Design | July 25, 2017 |

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

WALALA X PLAY at NOW Gallery London
NOW Gallery London, UK
From 14 July to 24 September 2017

 

NOW Gallery, Greenwich Peninsula’s cultural platform for exciting design, fashion and art exhibitors, is delighted to welcome renowned digital print designer Camille Walala as its 2017 Design Collaborator. WALALA x PLAY, an interactive abstract installation and immersive maze will capture the imaginations of NOW Gallery’s audience this summer.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

WALALA X PLAY welcomes visitors to explore, examine and enjoy a labyrinthine network of corridors and enclosed spaces in a ‘temple of wonder’ created by Walala Studio. A key part of this installation will be an imaginative puzzle which invites the solver to identify the inconsistencies between two otherwise identical images.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

WALALA x PLAY brings this concept off the page and into three- dimensional space, inviting visitors to linger and explore colour, shape and scale, contemplating formidable pattern to find the differences.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

Visitors are encouraged to pass through the gallery and experience a range of spaces, some open, some tight and uncomfortable, some with dead ends. With walls of different heights, passageways of different widths, curved and zigzag paths, the installation addresses the idea of human scale. It ensures that visitors leave with not only a visual impression of the installation, but transformed by the experience of their own passage through it.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

Mirrored panels reflect the space back on itself; suspended shapes introduce a feeling of lightness and playful disorientation – the installation is a journey that will challenge, reward and engage the visitor in equal measure.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

The waterways of the Greenwich Peninsula, the curve of the Thames, and the internal shapes and angles of the Marks Barfield buildings are referenced and represented in the ideas of flow and reflection that define WALALA x PLAY. The layout of the installation playfully mirrors the shape of the building. The gallery sets the template for the flow of the space.

 

WALALA X PLAY at NOW Gallery LondonImage courtesy of NOW Gallery London

 

For this summer installation NOW Gallery is pleased to have Camille Walala’s positive vibe, expressed through vibrant colour and bold pattern. Her work harnesses optimistic typography and exuberant geometries to create environments that stimulate the senses and inspire joy.

 

more. nowgallery.co.uk

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


HAINAN SCIENCE AND TECHNOLOGY MUSEUM…

Architecture | September 23, 2021

MAD Architects, led by Ma Yansong, unveils their design for the Hainan Science and Technology Museum in Haikou City, Hainan. Read more


OTTAN

Design | September 21, 2021

OTTAN is an impact-oriented bio-tech startup that values green waste with the circular economy approach to reduce plastic and protect natural resources. OTTAN develops, designs, and produces sustainable bio-composite materials for designers by up-cycling food and agricultural waste. Read more


FEEDBACK RELEASE: BARCELONA CONTEMPORARY 3RD…

Events | September 14, 2021

ITSLIQUID Group is proud to announce the great success of the third edition of BARCELONA CONTEMPORARY ART FAIR 2021, held in Barcelona, at Valid World Hall Gallery from September 04 to September 23, 2021, with the extraordinary participation of more than 50 artists coming from all over the world. Read more


ITSLIQUID Art Space

Uncategorized | September 7, 2021

ITSLIQUID Art Space is a perfectly sited and easily reached space for art shows in central Venice. It is in Castello, right by the two principal venues of the Biennale. The location overlooks the entrance to the Giardini gardens (where the statue of Garibaldi stands) and is also very near to the Arsenale. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!