Wendyel Borin is a brasilian art concept fashion brand, and it has born with the premises of minimum impact, reconstruction, and upcycling. The first collection called Alma was inspired on the ecofeminism subject and the tailoring male suits, it has involved the concern about social, environmental and equity aspects. With a context that Brasil is an industrial country, which only in 2018 has produced around 9 billion of pieces, with a total of 40 pieces per inhabitant (Modefica report, 2021), it is very urgent to think local and reduce the use of raw resources. Thus, the label products are reconstructed and upcycled by tailoring garments unused, unsold clothing waste, clothing samples, cut-and-sew waste, damaged textiles, and secondhand clothing waste.
Wendyel creates new stories and a new silhouette perspective with disused textiles for contemporary bodies. The brand works on made to measure to reach body inclusivity and to eliminate waste in the production process. The tailoring textiles are used for increasing the durability, also add to the products characteristics of more time for use, repair, and recycling.
Wendyel Borin works with a local workers, individual seamstress, small groups, and local workshops to sewing the garments. Mainly of the collaborators are female, the brand sees this an opportunity to the reach positive changed as equality gender. Other goals guide of UN Sustainable Development for the business practices are responsible consumption and production and climate action.
Wendyel Borin is a brasilian textile artist and her works is based on experimental upcycling. Wendyel remember to love reuse since she was a little girl. The passion for fashion seems to have been born in her DNA, although she only had learned to sew at the age of 18. Concerned with natural resources, her creations have always involved new uses of an existing and disused materials.
At the end of her fashion design bachelors’ graduation in 2017, she has launched her reward own clothing line from tailoring upcycling. It all started with disuse and old-fashioned male jackets in her parents’ wardrobe, which then served as the basis for her final course project. As a creator, Wendyel Borin believe “when we make clothes by other clothes, we work like as collage. I particularly like this kind of technique; it inspires me more than create a garment in a raw textile. And the result by the reconstruction and upcycling are fascinating, it gives to us infinite possibilities to create new shapes and cuts. To me, it was always like a manifest the use of the tailoring to provide the deconstruction of the silhouette for different bodies”.