An offbeat spirit, for those looking for the unexpected
Yaze is a Tuscany “D.O.C.” brand born from the will of two young brothers to blend their heritage of savoir-faire with the expression and taste of Gen Z in an attempt to take Made in Italy to a whole new level.
Y(oung) (h)AZE focuses on the characteristics of the DNA of a generation that, like haze, would like to create a univocal “landscape”, a multicultural community lover of inclusiveness. The result is something unique and personal, generated with the intention of interacting with our time’s social problems, triggering long-term reactions that works by aiming to make a society, eaten by the hypocrisies and false myths left by its predecessors, pleasantly realistic.
Born during one of the most uncertain and difficult periods of recent decades, it has tried to realize its mission by launching on the market its own idea of a product that has now become essential, trying to make it concretely different and of quality. “Made in Italy design meets global streetwear. Switching from one shade of style to another, from one continent to another, becomes a transition as simple as putting on and taking off the mask.”
Yaze masks are made using specially designed molds, with the intention of making them comfortable and shaped; the same principle was applied to the choice of materials. Through extensive research and product tests, were selected soft, hypoallergenic and light materials, which could mix and match with one another to add personality and style: TPU, a malleable and flexible plastic material, Vinyl, Radar and Leather. Urban Seekers isn’t just a payoff: it is a symbol, the basis for a community that, in an historical moment in which the network and the web form the roots of our daily life even more than before, doesn’t give up losing contact with reality; a community born on the web and brought to the road.