YDA

In the world of footwear, technology is often associated with sports performance. Yda has reserved the functionality of technology, thinking about it for the daily well-being of all those who consciously choose an accessory as distinctive as it is crucial in a variety of daily routines. Yda, an acronym for Your Daily Activity, was founded in 2015 after years of research, testing, and collaborations with key institutions and industrial designers with the aim of creating a product capable of meeting the biomechanical movement functionalities, facilitating them, and enhancing the results.

Human beings have been designed to walk barefoot on the earth and sand, which mould under their weight, not on modern artificial surfaces that create reactive forces to be countered by the musculoskeletal system. “Yda is not just a sneaker, it is an experience that reconnects and rewrites all logic movement, and that, step by step, leads towards sensations of prolonged and conscious well-being” explains Susanna Salvatelli, CEO of Optima Molliter, an Italian company leader in the healthcare/orthopaedic sector which, in the last twenty years, has achieved international excellence in foot health.

Based on these assumptions, the mix of technologies that makes Yda a cutting-edge product in terms of foot care and engineered walks has been developed over the past decade, summarized in four functional and complementary systems:

The Rocker Sole System – ergonomic rocker soles that limit pressure on the entire plantar area;
The Spring System-multi material propulsive components that facilitate the step push while reducing ankle flexion and relieving calf muscle effort;
The Biogelly-insert system – infusion technologies in strategic intra-plantar areas that absorb shocks while preserving heel comfort;
The Rebound system soles are made of memory effect polymers that cushion the step and promote venous return, ensuring a pleasant and fatigue-reducing walk.

Today, footwear is the dominant variable in ensuring a good quality of life. It is the essential accessory to limit fatigue, pain, and compromised venous return, which, in the long run, negatively affect the autonomy of movement. Personal care is also reflected in the aesthetic canons with which Yda shoes are designed for a contemporary and transversal design. Yda is a pleasant surprise that can only be fully appreciated by wearing it. Once worn, it will be the addicted accessory for every occasion. What are you waiting for?

more. www.yda.it