ZERO: AN IMMERSIVE EXPERIENCE FOR ALL VISITORS | ITSLIQUID

ZERO: AN IMMERSIVE EXPERIENCE FOR ALL VISITORS

Art | March 26, 2020 |

guggenheimbilbao_zero
Image courtesy of Guggenheim Museum Bilbao

ZERO: AN IMMERSIVE EXPERIENCE FOR ALL VISITORS
Guggenheim Museum, Bilbao

ZERO is a new introductory gallery and immersive optical device that will locate visitors as they begin their experience in the Museum’s lobby. ZERO welcomes all guests with a sensory experience that provides insight into the urban history of the Bilbao region, and offers a new approach to Frank O. Gehry’s building as well as to the Permanent Collection of the Guggenheim Museum Bilbao.

guggenheimbilbao_zero
Image courtesy of Guggenheim Museum Bilbao

ZERO uses a curved projection and geometry to wrap visitors in a mirrored kaleidoscopic environment, allowing for a 300° view that multiplies the gallery 14 times. This dynamic setting places the viewer at the center, extending beyond the physical limits of tangible space to create a truly immersive experience of architecture.

The history, cityscape, and industrial past of Bilbao and the region of Biscay are at the core of ZERO’s visual experience. A selection of archival imagery provides context to the history of the Museum’s site and surroundings, focusing on the deep connections between the Guggenheim Museum Bilbao and the aesthetic identity of the territory.

guggenheimbilbao_zero
Image courtesy of Guggenheim Museum Bilbao

ZERO also demonstrates the genesis and development of the Museum, weaving architectural textures and details together with some of the most iconic works in the Permanent Collection. The result is an awe-inspiring experience of works by Jean-Michel Basquiat, Louise Bourgeois, Daniel Buren, Eduardo Chillida, Jenny Holzer, Anish Kapoor, Anselm Kiefer, Yves Klein, Jeff Koons, Fujiko Nakaya, Jorge Oteiza, Gerhard Richter, Mark Rothko, Richard Serra, Cy Twombly, and Andy Warhol presented at the Guggenheim Museum Bilbao’s galleries and outdoor spaces.

guggenheimbilbao_zero
Image courtesy of Guggenheim Museum Bilbao

An original audio composition brings ZERO beyond the visual level and into a unique sensorial journey. ZERO’s sound design takes its inspiration from local Basque culture, namely through the use of the “txalaparta“, a traditional percussion instrument whose ancestral resonance blends with references to electronic and world music.

ZERO is a commission of the Guggenheim Museum Bilbao created by Local Projects, an experience design studio based in New York City renowned for its approach to visitor engagement and its award-winning collaborations with cultural institutions across the globe.

more. www.guggenheim-bilbao.eus

guggenheimbilbao_zero
Image courtesy of Guggenheim Museum Bilbao

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


White Cave by 123 architects

Architecture | October 21, 2021

White Cave is a retail and gallery space on the first floor of a building surrounded by skyscrapers in central Beijing. The shop not only sells clothes, but various designer pieces such as furniture and paintings; and has been conceived as a flexible design to accommodate its unique wares, while still being functional. Read more


ROME INTERNATIONAL ART FAIR 2021

Calls | October 19, 2021

ROME INTERNATIONAL ART FAIR 2021, organized by ITSLIQUID Group, will be held in Rome, at Medina Art Gallery from November 19 to December 03, 2021. Read more


CALL FOR ARTISTS: CONTEMPORARY VENICE…

Calls | October 17, 2021

ITSLIQUID Group is pleased to announce the open call for the 9th Edition of CONTEMPORARY VENICE 2021, international exhibition of photography, painting, video art, installation/sculpture and performance art, that will be held in Venice, at THE ROOM Contemporary Art Space from November 15 to December 09, 2021 and at Misericordia Archives, from November 16 to December 09, 2021, and in other prestigious venues and historical buildings. Read more


Hermann Nitsch

Art | October 16, 2021

Opera Gallery London is pleased to present a solo exhibition featuring recent paintings as well as historic works by Austrian artist Hermann Nitsch. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!